One of my favorite sites to visit these days is the “Delegated Strings” page on ICANN’s New Generic Top-level Domains website —

In its Overview, ICANN notes that the expansion of generic Top-Level Domains (e.g., .COM, .ORG, .NET) in the Domain Name System is underway. Over 1,300 new names or “strings” could become available in the next few years.

After completing the New gTLD Program, a new gTLD becomes part of the Internet when it is “delegated.” This means it is introduced into the Internet’s authoritative database, known as the Root Zone. Delegation is occurring on a rolling basis and is published on the Delegated Strings web page when information becomes available.

The Delegated Strings page shows all those strings that have been delegated starting on November 6, 2013 with the string “EQUIPMENT”.

The first gTLD directly related to the real estate industry is .REALTOR (aka Dot REALTOR) which was delegated on July 30, 2014. The other gTLD owned by the National Association of REALTORS® is .REALESTATE (Dot RealEstate) which has already completed the ICANN approval process and is awaiting delegation.

More information on Dot REALTOR is available at www.About.REALTOR — the Top-level name itself gives the consumer an immediate sense of what the site is intended to cover. Another advantage is that the string owner can control how the domain is organized and regulated.

Take a scroll through the list of delegated domains. In the near future you should start to see some activity from the major brand owners, as the string owners look for innovative ways to distribute their products and encourage consumer navigation. After all, major brands like Walmart, Amazon, Google, Microsoft, etc, have invested a lot of money to secure their place in the gTLD space.

In taking a look at the delegated strings page, some of the names of strings that caught my eye were:  Technology, Photo (interesting, the plural Photos was also delegated), Education, Club (popular with over 200,000 subdomains), Vacations, Beer, Homes, Lawyer, Samsung, Football. Which ones interest you?