The WAKE-UP Call with Brian Boero

If you’ve noticed, it finally happened to our industry.

It’s been in the ether for a long time with the DOJ and NAR and it has culminated in a settlement that has highly impacted the industry.

According to expert Brian Boero of 1000Watt.net, a branding and marketing company,  the truth is that no one really knows what the final outcomes will be, but there is such a great hidden opportunity in this disruption.

Brian states that agents now have a real opportunity for differentiation in the form of articulation and demonstration of their real value to the real estate industry.  In our interview, he shared “Whoever has the strongest value proposition, framing and messaging will prevail. The buyer agent VALUE story isn’t going to tell itself – it’s on us!  He went on to point out  how we don’t help people find a house or even open doors, but what our real job is to mitigate the fear when buying or selling.

Brian should know! He’s been an industry visionary from the late 90’s and knows what it takes to tell a story and addresses how agents need to articulate the intricacies of their unique value proposition.  In his upcoming 1000Watt Branding & Marketing Summit event in June, he is “focusing intently” on how to respond to the market demand for value in this “new world” and make sure we as professionals can meet this new demand.

According to Brian, in the past, we’ve missed the opportunity to “tell our value to the transaction story.”   Although it is imperative that we communicate our activities around the services of buying and marketing properties, but what the customer really doesn’t have a clear sense of what the agent really did, let alone how they were paid.

Check out his interview with me that will help us  communicate proactively the really important actions agents provide when working with buyers and sellers.

Brian says we need to boldly address and embrace:

  • Building a brand that endures  and sidesteps the “me, me, me” doom loop of previous marketing methods
  • What deliverables do we now need to demonstrate and articulate in a new way
  • Examine how good we are at mitigating the risks when buying or selling. Brian addresses how we don’t help people find a house or even open doors, but what our real job is to mitigate the fear when buying or selling.
  • Breaking broken marketing habits

Visit:  1000Watt.net for details on the upcoming summit scheduled in June  For a ticket:

Summit Sign-up

 

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