Tech That Understands Your Agents – Speaker Spotlight on Fayyad Sbaihat, CEO of Supra

Tech That Understands Your Agents – Speaker Spotlight on Fayyad Sbaihat, CEO of Supra

Denee Evans, CEO of the Council of Multiple Listing Services (CMLS) moderated a panel at the 2023 International MLS Forum entitled “Tech That Understands Your Agents,” in which panelists shared their insights and experience around helping MLSs and Associations serve their members through better technology.

In today’s Spotlight Speaker Series, we feature panelist Fayyad Sbaihat, CEO of Supra — the provider of electronic access, appointment scheduling, and showing services to more than 1.2 million real estate professionals.

By making Supra’s product and services provide a meaningful experience for user and consumer, Fayyad addresses the opportunity that the rich data offers the provider with better insight into consumer preference and behavior, thus making the agent’s life more productive and easier to maintain professionalism.

In the following clip, Fayyad talks about the network effect of transaction standards as a path to strengthen the value proposition MLSs offer to members.

At the conclusion of the session, a panelist brought up the classic statement that “the future is always unpredictable” – to which, the response should be  “Well, if the future is unpredictable, then create it” – at which point Fayyad, with a smile,  added that if we are to be the ones who can collectively create the future, then it will definitely have technology in it !

Related Links:

For the full panel 30 min video: https://www.youtube.com/watch?v=ntjhxGLhkuk&t=323s

Insights from the International MLS forum

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