Saul Klein, GRI, ePRO, CFP

Real Estate Consultant

Born: Honolulu, Hawaii/Raised – Honolulu, San Diego, Norfolk
66 years old
Married to Janie, two children, two grandchildren
San Diego resident 1964 to present

Saul Klein is widely recognized as the real estate industry’s first Internet Evangelist. He was selected by the National Association Of REALTORS® as one of the “25 Most Influential People in the Real Estate Industry” in 2003, and has been selected as one of the “100 Most Influential Real Estate People” by Inman News in 2005, 2006, 2007, 2008, 2009, 2010 and 2011, 2012, 2013.

REALTOR® Consultant to the original RIN (Realtors® Information Network) project, including the development and deployment of, he served as Vice President of Marketing and was responsible for the signing of the first 100 MLSs and first 500,000 listings to appear on

One of the creators of RealTown, and many longstanding real estate online communities, including

RealTalk, AETalk, MLSTalk, MLSInformation, PresidentsTalk, EducationDirectorsTalk and others, blogging before blogging was a word.

Saul has been a licensed California Real Estate Broker since 1977 and was the 1993 President of the San Diego Association of REALTORS®, and REALTOR of the Year in 1999.

In 2001 he created NAR’s ePRO Online Technology Certification Program and NAR’s Web 2.0/Social Media Program in 2010.

After taking the CEO position at of Point2 Technologies on January 1, 2008, he shifted the corporate strategy and focus to that of a syndicator of MLS listing data, building the second largest MLS syndication network in North America…and guided Point2 through a successful acquisition in 2010 by Yardi Inc., an industry leading software development and technology services Company. With the sale of Point2 Syndication to MOVE (Listhub/ and ultimately NEWSCORP in September of 2014, Saul founded Real Estate Electronic Publishing Company, LLC with his long time business partner and attorney, John Reilly.


Saul is a 1972 graduate of the United States Naval Academy and spent 5 years in the US Navy as a Surface Warfare Officer serving in some of the following capacities:

  • Repair Officer
  • Combat Information Center Officer
  • Navigator
  • Nuclear/Biological/Chemical Warfare Officer
  • Deployed to Western Pacific – Sep 1973 to March 1974
  • Honorably Discharged in 1977
Work History {Real Estate Industry}
  • President, RealTown/InternetCrusade – Present
  • Senior Vice President Point2 – October 1, 2010 – September 1, 2014
  • CEO Point2 Technologies – January 1, 2008 to Sep 30, 2010
  • President (Co-owner), Real Estate Electronic Publishing Company (DBA RealTown®/InternetCrusade® ) – December 1995 to  September 30, 2010
  • Industry Consultant
    • Introduced products to real estate  world for Kodak, Home Gain,, others
    • Educators
    • Online Community Creators and Moderators of the largest most influential network of communities in the residential real estate world, beginning in 1995 and continuing today
    •  Internet Solutions and technology solutions — domain registration, online voting, e-mail, web site solutions,  and online community for the residential real estate sales industry since 1997
    • Creators of E-PRO (National Association of REALTORS® Technology Certification Program – Creator of course structure and content, designer of online delivery platform and online learning methodology, operator (booking events, RSVP system, customer management, registration, fulfillment), Instructor – 2001 – 2010 (9 year contract ends Oct 31, 2010)
    • Created sales strategy, including  creating technology solutions required to execute sales plan and staffing resulting in the sale of :
      • 70,000 online courses at over $300 per course
      • 10,000 e-mail customers
      • Number one reseller of Point2 Agent sites
      • Trainer Network (over 100) across the US
      • Affiliations with over 800 associations of Realtors as product resellers
      • Archives of real estate content
      • RealTown
  • REALTOR® Consultant, Interim Marketing Vice President for the REALTORS® Information Network 1994 – 96
  • National Electronic Publisher – Realtors Information Network, 1995/96
  • Educational Consultant, National Association of REALTORS® – 1995

1993 President of the San Diego Association of REALTORS® and Designated REALTOR® of the Year in 1999.

  • Licensed California Real Estate broker since 1977 (sales since 1974)
    • March 1977 to Oct. 1979 – Sales Manager of “The Condominium Center” with staff of 25 sales agents.  Responsible for all aspects of operation. Developed policy manual and training manual which included training in common interest subdivisions.
    • People International –  1979-1984 – Owner/Broker – Sales/Property Management
    • DF Anthony Group – 1984 – 1998 – Owner/ Broker – Sales/Property Management/Investment/Real Estate Syndication
  • Designations – e-PRO, GRI, Certified Financial Planner (CFP)
  • Registered Securities Principal (securities licenses series 7, 24, 63 – Expired 2005)
  • Professional Tax Preparer
  • Licensed Life, Disability and Annuity (Expired 2005)
  • Teaching Credential – California – Adult Education – English, Math, Real Estate Related Courses
    • Property Management
    • Principles
    • Practices
    • Real Estate Law
    • Real Estate Finance
    • Escrow

Authored numerous courses on real estate ethics, agency, buyer brokerage, property management, and financial management for the New Real Estate Professional, as well as online technology courses for Kaplan University and the National Association of REALTORS®.

Volunteer Community Activities
  • Co-Founder, Adams Avenue Business Association – 1980

    President, Adams Avenue Business Association – 1981

    President, Adams Avenue Business Improvement District – 1982

    Volunteer Organized Real Estate Activities
    Greater San Diego Association of REALTORS® Activities:

    • Professional Advancement Committee – 1979
    • Professional Standards Committee – 1988/89
    • Director – 1989/90
    • By-Laws Committee Chair – 1990 (Vice Chair 2004)
    • Strategic Planning Committee Vice Chair – 1990
    • Vice President – 1991
    • Executive Committee – 1991
    • President—Elect – 1992
    • Executive Committee – 1992
    • IMPAC President – 1992
    • BORPAC President – 1992
    • President – 1993
    • President San Diego County Commercial AR – 1993
    • Escondido Merger Task Force – 1993
    • SANDICOR Shareholder Representative (MLS) – 1993
    • Membership Committee Vice Chair – 1994/95
    • MLS Task Force – 1994 •Executive Committee – 1994
    • Nominating Committee Chair – 1994
    • Salary Review Committee Chair – 1994
    • Strategic Planning Committee – 1994/2003/2004
    • Executive Officer Review Committee Chair – 1994
    • Employee’s Retirement Plan Review Task Force Chair – 1994
    • Orientation Speaker – 1992/93/94/95
    • Real Estate Trustees – 1995/96/97
    • Professional Standards Committee – 1995
    • Financial Planning Trustees – 2000 – 2001
    • CAR/NAR Directors Committee – 2005
    • MLS Committee Chair – 2015-2017

    California Association of REALTORS® Activities:

    • Director – 1991/92/93/94/95/96/97/2003/2004/2005/2006/2007/2008/2009
    • MLS Committee – 2003/2004/2005/2006/2007/2008/2009
    • VOW Working Group
    • Regional Chair, Region 24 -1995
    • Nominating Committee – 1994
    • Taxation Committee – 1991/92/96/97/2004/2008/2009
    • Consumer Protection Forum – 2003/2004/2005
    • Commercial Investment Forum – 1991
    • Board President, Leadership Forum – 1993
    • Assistant Regional Chair – 1994
    • Real Estate Finance Committee – 2005/2006/2007

    National Association of REALTORS® Activities:

    • Communications Committee – 1998/2005/2008
    • Taxation Committee – 2006
    • Vice Chair – Business Information and Technology Forum 2006
    • Chair – Business Information and Technology Forum 2007
    • Legislative Forum – 1994
    • Real Estate Finance Committee – 1994
    • Risk Management Forum – 1995
    • Membership Development and Promotion Forum – 1995
    • Fair Housing Forum – 1995
    • Public Policy Forum – 1996
Advisory Boards
  • The Robert Bruss California Real Estate Law Newsletter – 1993 to 2007
  • America OnLine Real Estate Board of Advisors 1995/96/97
Author, Educator, Trainer, Public Speaker
  • Real Estate Technology Guide – Published by Dearborn
  • e-PRO Course of Instruction – National Association of REALTORS® Online Technology Certification Program
  • Ethics, Professional Conduct, and the Real Estate Professional – Approved by the California Department of Real Estate for 3 hours of “Continuing Education Credit”
  • Agency– Questions of Choice: Practicing Real Estate in California – Approved by the California Department of Real Estate for 3 hours of “Continuing Education Credit”
  • How to List Buyers – Approved by the California Department of Real Estate for 6 hours of “Continuing Education Credit” • Money Mastery – Taking Control of Your Life
  • Financial Planning for the Real Estate Professional – Approved by the California Department of Real Estate for 3 hours of “Continuing Education Credit”
  • Tax Aspects of Real Estate for the Real Estate Professional – Approved by the California Department of Real Estate for 3 hours of “Continuing Education Credit”
  • The Secrets of Context – Understanding and Surviving the Power Shift
Keynote Speaker
  • Partial List of Clients and Sponsors

    • National Association of REALTORS®
    • Association Executives Institute
    • American Society of Association Executives (ASAE)
    • Albuquerque Board of REALTORS®
    • Greater Dallas Association of REALTORS®
    • North Carolina Association of REALTORS®
    • South Carolina Association REALTORS®
    • Washington Association of REALTORS®
    • Oregon Association REALTORS®
    • North Dakota Association of REALTORS®
    • Wisconsin REALTORS® Association
    • REALTOR® Association of Miami and the Beaches
    • Illinois Association of REALTORS®
    • New Mexico Association REALTORS®
    • Greater Boston Association of REALTORS®
    • Staten Island Association of REALTORS®
    • White Plains Association of REALTORS®
    • North Dakota Association REALTORS®
    • Northern Virginia Association REALTORS®
    • Virginia Association REALTORS®
    • Anne Arundel Association of REALTORS®
    • New Jersey Association REALTORS®
    • Arizona Association of REALTORS®
    • Pennsylvania Association REALTORS®
    • Georgia Association REALTORS®
    • Alabama Association REALTORS®
    • Nevada Association REALTORS®
    • North Carolina Association of REALTORS®
    • South Carolina Association of REALTORS®
    • Rhode Island Association REALTORS®
    • Florida Association of REALTORS®
    • Alaska Association of REALTORS®
    • Maryland Association REALTORS®
    • Maine Association REALTORS®
    • Oklahoma Association REALTORS®
    • Kentucky Association REALTORS®
    • Michigan Association REALTORS®
    • Minnesota Association REALTORS®
    • Kentucky Association of REALTORS®
    • Arkansas Association of REALTORS®
    • Colorado Association of REALTORS®
    • New Hampshire Association of REALTORS®
    • Toronto Real Estate Association
    • Ohio Association REALTORS®
    • Texas Association of REALTORS®
    • Indiana Association REALTORS®
    • Houston Association REALTORS®
    • Southland Regional Association REALTORS®
    • San Diego Association of REALTORS®
    • San Jose Real Estate Board
    • Inland Empire West Association of REALTORS®
    • Pomona Valley Board of REALTORS®
    • Sunnyvale Association of REALTORS®
    • California Association of REALTORS®
    • New York Association of REALTORS®
    • Pennsylvania Association of REALTORS®
    • South Bay Association of REALTORS®
    • Hawaii Association of REALTORS®
    • Honolulu Board of REALTORS®
    • City of Coronado
    • SANDAG (combined governments of San Diego County)
    • San Diego Gas and Electric
    • Wells Fargo Bank
    • Mc Millin Realty
    • Prudential California Realty
    • Mc Millin Community New Home Sales
    • Brehem Communities
    • Pardee Construction
    • Printing Industries Association of San Diego
    • Women’s Council of REALTORS®
    • Union Tribune Publishing Company
    • San Jose Mercury News
    • Honolulu Star Bulletin
    • Inland Valley Daily Bulletin
    • Intuit
    • Compuserve
    • Chase Manhattan Personal Financial Services
    • Home Savings of America

    Strategic Planning Facilitator for over 100 Associations and MLSs since 1994

    Leadership Programs for State Associations


“Saul, Thanks for your many achievements and great strides for your community and our great state. I commend your outstanding work – You’re a shining example for people everywhere”

Pete Wilson

Governor of California

“Your commitment to the real estate industry and the community is commendable. Your volunteer efforts in helping others certainly sets an example for all of us.”

Diane Feinstein

United States Senator

Saul in the News

Building of the Day

Buildings are part of the culture of our REALTOR Organizations, which is only right, since we are all about the real estate 🙂   Brunswick - Glynn County Board of REALTORS (GA)   The last time I was at this Board of REALTORS was in April of 2004.   Notice too that...

Zillow Acquires Showing Time

Adding Lockbox To the Equation There have been a ton of articles this week concerning the Zillow acquisition of Showing Time for a cool half-billion dollars. My eye caught an article in Inman that noted “Before the consumer even begins the transaction, there are two...

Data is the New Solar

Data is the New Solar

                Data is the New Solar... Write this down... Put it where you can see it Look at it every day. Two authors who helped contextualize my ideas around data collection, display, and monetization are Alvin Toffler, and John Hagel. Over the years, as I have...

Property Management Outline

Property Management Outline

Property Management Outline   I owned and operated a property management division at my brokerage for over 20 years (with the assistance of my wife Janie :-).   We sold that "book of business" over 12 years ago and continue to get a check every the most...

Home Sales Decline in September

Home Sales Decline in September

According to MBA Chief Economist Mike Fratantoni, “led by a 5.4 percent decline in the South, the drop in existing-home sales in September was likely somewhat related to the impact from Hurricane Florence. Beyond that, housing demand still remains strong, and is...

The Future of the Internet

The Future of the Internet... "If Security is not integral to an information technology architecture, that structure must be replaced. The original distributed Internet architecture sufficed when everything was "free," as the Internet was not a vehicle for...

CMLS 2018

CMLS 2018 - Council Of Multiple Listing Services   We have all of the video and interviews we recorded while in Orlando. If you are interested in MLS (and what real estate professional is not), check out these interviews.   Thanks to Denee Evans, CEO of CMLS for...

Building of the Day

Building of the Day

Buildings are part of the culture of our REALTOR Organizations, which is only right, since we are all about the real estate 🙂 Brunswick - Glynn County Board of REALTORS (GA) The last time I was at this Board of REALTORS was in April of 2004. Notice too that some of...

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