Interesting perspective on the Fitzgerald classic The Great Gatsby
Some more food for thought by Substack author and frequent TDA contributor Ruth Catchen
- Yes, there are agents who work with integrity, skill, and true dedication. But too often the system rewards the opposite. It is built on superficiality: how many homes sold, how much money made, how big the excess.
- Real change requires flipping the script entirely. Instead of “agent-centric” education that teaches professionals how to sell more, we need consumer-centric education that teaches buyers and sellers everything they need to know about real estate transactions. Imagine comprehensive courses that demystify contracts, explain financing options, break down closing processes, and teach negotiation basics—not as a sales pitch, but as genuine empowerment.
- When consumers understand the process, they can make informed decisions about representation, fees, and services. They become partners in their transactions rather than passengers. The green light becomes real—not because the industry promises transparency, but because consumers have the knowledge to demand it.
For the full article:
https://ruthcatchen.substack.com/p/agents-first-clients-last-the-gatsby
