ICANN releases case study on the .REALTOR Top-level Domain
According to a Case Study recently issued by ICANN, “REALTOR® is a unique, well-understood term that translates to trust in the real estate market. With .REALTOR, that trust is now established online.”
The Internet Corporation for Assigned Names and Numbers’ (ICANN) New gTLD Program is responsible for introducing new generic top-level domains (gTLDs) into the Internet, which will result in the largest-ever expansion of the domain name system. The goal of this expansion is to enhance competition, innovation and consumer choice. Top-level domains are the letters immediately following the final dot in an Internet address. Through the program, the domain name system is expanding from 22 gTLDs to hundreds.
The National Association of REALTORS® was able to secure control of the Top-level Domain .REALTOR effective October 20, 2014 and currently has registered over 107,000 domains. After its launch, .REALTOR became one of the most used top-level domains, meaning the address resolves to a website and is not just parked.
To help new owners of .REALTOR, NAR created a user-friendly starter site that enables REALTORS® to get their sites up and running quickly.REALTORS® can easily select a template website and automatically import their profile information and real estate listings onto their new site. New owners can also opt for URL and/or email forwarding so the .REALTOR registration can be put to immediate use. To date, over 90 percent of participating REALTORS® have taken advantage of at least one of these features.
REALTORS® can claim their .REALTOR domain (free for one year) at www.Claim.REALTOR. Note that you can receive a 10% discount at time of purchase by using this promo code: discount