“Only pay for what you need.”

“Liberty, liberty, li ber ty. Li ber ty.”

Liberty Mutual Insurance slogan, on television every night for the last few years, “socializing” the idea that “one size fits all” is not in the best interest of consumers.

The same message could be delivered to real estate consumers, and will be…as the Liberty Mutual ads open up people’s minds to the new potential reality of “Mass Customization.”

Have you seen the ads (Limu the Imu)?

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