Just completed a podcast with Tristan Ahumada and Saul Klein that discussed a portion of the following Press Release published today.
FOR IMMEDIATE RELEASE
RealtyFeed Announces Customizable Feed Types to Fuel AI Innovation; Celebrates One-Year Milestone with San Diego MLS
NEWARK, DELAWARE, April 21, 2026 – RealtyFeed is proud to announce a major evolution of its MLS Router™ platform. Launching next week, the new Customizable Feed Types feature will empower MLS organizations to move beyond traditional IDX and VOW limitations, offering a streamlined path for participants to design and deploy specialized data products, such as dedicated R&D feeds for AI developers, turning data distribution into a core line of business.
This launch coincides with a significant milestone: the one-year anniversary of the strategic partnership between RealtyFeed and San Diego MLS (SDMLS). Following an initial onboarding wave in January 2025, SDMLS successfully migrated its entire ecosystem by April 2025. Since then, MLS Router™ has served as the data feed “Command Center” for SDMLS, providing an API-first infrastructure that now supports more than 120 of their technology providers and partners.
Reflecting on the impact of this infrastructure over the last year, Saul Klein, CEO of San Diego MLS, noted:
“MLS Router™ has fundamentally changed how we think about MLS data. It’s no longer just about distributing feeds. It’s about governance, transparency, and creating new revenue opportunities in a way that scales. For the first time, we can measure usage, manage licensing, and monetize data through a single operating system.”
A Year of Proven Success: The SDMLS Case Study
Since fully adopting the MLS Router™ infrastructure, SDMLS has served as a powerful validation for moving to an API-first infrastructure. Key findings from the first full year of operation (April 2025 – April 2026) highlight five transformative outcomes:
- Operational Efficiency: Drastic reduction in the manual overhead required to manage 120+ vendors and 2,500+ access contracts.
- Monetization Readiness: Achieved a 100%+ increase in data feed revenue by transitioning from legacy flat-fee pricing to an automated, usage-based licensing model. This shift, powered by the API-first architecture of MLS Router™, allows the MLS to capture the true market value of its data while streamlining monthly billing through a fully automated system.
- Standardized Scalability: Seamless integration of RESO Web API 2.0 standards, ensuring all data consumers speak a unified professional language.
- Enhanced Governance: Implementation of a strict Recipient Approval Model, giving the MLS absolute authority over who accesses their data and under what specific rules.
- Real-Time Transparency: Superior monitoring of API health providing SDMLS leadership with 24/7 visibility into connection stability.
Designing the Future: Customizable Feed Types
The upcoming Customizable Feed Types feature is designed to meet the growing demand for on-demand data driven by sophisticated AI tools. This feature provides MLSs with granular control, allowing them to choose specific resources, fields, and filters for each feed, while also providing the flexibility to price these custom data products according to their unique market value.
“API-first infrastructure is the bedrock of new real estate data use cases,” said Patrick Pichette, CEO of RealtyFeed. “By allowing our clients to easily design their own feed types, like an AI Innovation Feed, we are giving MLSs the tools to support emerging technology without disrupting existing IDX/VOW frameworks. This isn’t just a technical update; it’s about turning data distribution into a high-growth line of business for the modern MLS.”
About RealtyFeed: RealtyFeed, a subsidiary of Realtyna, is a leading provider of real estate API infrastructure. Its flagship product, MLS Router™, empowers MLSs to manage and scale their data feed products as a strategic line of business. MLS Router™ also powers the Global Data Exchange (GDX), a federated network of MLS Nodes that simplifies international data distribution while maintaining strict local control and industry standards.
About San Diego MLS (SDMLS): SDMLS is one of the most innovative multiple listing services in the United States, serving thousands of real estate professionals across Southern California. SDMLS is an advocate for RESO standards, and is dedicated to reducing friction in data access and empowering its subscribers with cutting-edge technology. Through its API-first philosophy, SDMLS continues to lead the industry in data governance, transparency, and the modernization of the real estate ecosystem.
Media Contact: media@realtyfeed.com
