“Consumer Engagement Engines” and “First Party Data Rights…”

“Consumer Engagement Engines” and “First Party Data Rights…”

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What are “first party data rights?”

“First-party data rights” refer to the rights and control that individuals or entities have over the data that they directly provide or generate through their interactions with a particular organization or platform. First-party data is information collected directly from individuals by the entity with which they are interacting. These data rights involve the individual’s ability to control, access, and manage the data they have shared.

Key aspects of first-party data rights include:

Consent and Transparency: Individuals have the right to know what data is being collected, how it will be used, and to give informed consent before their data is gathered.

Access and Correction: Individuals should have the right to access their own data held by an organization and correct any inaccuracies.

Deletion (Right to be Forgotten): Individuals typically have the right to request the deletion of their personal data when it is no longer necessary for the purpose for which it was collected or when they withdraw their consent.

Portability: In some jurisdictions, individuals may have the right to request a copy of their data in a format that allows them to easily transfer it to another service or platform.

Purpose Limitation: Organizations should use first-party data only for the purposes for which it was collected unless they obtain additional consent for other uses.

Security and Protection: Organizations are responsible for ensuring the security and protection of the first-party data they collect to prevent unauthorized access or data breaches.

These rights are often enshrined in data protection laws and regulations, such as the European Union’s General Data Protection Regulation (GDPR) or the California Consumer Privacy Act (CCPA) in the United States. Organizations that collect and process first-party data are obligated to respect and uphold these rights to ensure the privacy and control of individuals over their personal information.

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