Category: Women In Business

The Coming Soon Files by Vanessa Saunders

There’s a lot of meat in her simple one-sentence writing style. You’ll find lots of spot-on insight as you quickly scroll through. We’ll give you a peek at a few of her descriptions of Coming Soon

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What Is Growing In Your Garden? By Ruth Catchen

That same mindset—the gardener’s patience, the musician’s persistence—is what I carry into my teaching, my writing, my work with real estate professionals. The through line is always cultivation: time, care, presence. It’s something I won’t give up.

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The Last Inch

Consumers want speed and convenience, yes. But they also want someone who understands their needs. The “why” behind the documents and decisions. The “how” behind the execution.

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How Office Exclusives Hurt Sellers, Buyers, and Agents

We already know sellers tend to price their homes on emotion, not logic. Logic is what we use to bring sellers back to reality.  It’s how we remind them that they are entitled to their own opinion, but they are not entitled to their own facts. The vast majority of sellers understand that buyers determine market value.

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