Category: Technology & AI

Editorial 001: The AI Debate Is Asking the Wrong Question

The fear most frequently expressed is that AI will replace real estate agents. Yet the evidence suggests otherwise. Buyers and sellers continue to rely on professional representation in overwhelming numbers. AI has proven highly effective at automating repetitive tasks but it has not replaced the judgment required to negotiate, advise, and successfully close a transaction. The more revealing question is not whether AI replaces agents. It is whether AI changes the position where value is created within the real estate ecosystem.

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Good Faith

The Language of Real Estate Good Faith Bona fide; an act is done in good faith if it is in fact done honestly, whether negligently

Technology Product Licensing for MLSs — A “Site License” or a “Hunting License?”

A vendor seeking a site license must have a program that takes the MLS or association through these steps and be ready to fund the necessary efforts to ensure high usage and value for the fee paid.