Access To The MLS

Lesson Plan For The Future Access to MLS… Must you be a member of the REALTOR organizations (NAR/State/Local) to have MLS Access? In California, the 1976 case of Marin Board of Realtors v. Palsson, 16 Cal. 3rd 920 removed the requirement that a licensee must...

Understanding IDX and VOW

I wrote this piece in 2002, but the concepts around marketing and lead generation are still relevant. Your Listings on the Internet…For better or worse, they are there…now what? Public display of other broker’s listings via the Internet has created the potential...

Can MLS Public Portals Compete?

In an article on REALTOR.org, Carolyn Schwaar asked a question that is drawing a lot of attention these days. – “Can local MLSs launch public-facing listing portals that compete with the major home sites?” Walt Baczkowski, CEO of the San Francisco Association of...