Category: News & Blogs (General)

When the Feed Stops – Lessons from Zillow v. MRED and Compass

A well capitalized brokerage underwriting a single MLS’s national footprint challenges the geographic MLS model that has organized this industry for a century. Every regional MLS should be discussing what that means for its market, its Participants and Subscribers, and its future.

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The Bestselling Book “The REAL AI Guide” by Kevin Hawkins

If you are looking for a well-written, informative, and easy to read book on AI,  purchase a copy of Kevin’s classic book for yourself or as a last minute holiday gift for friend or client. And subscribe to the Free Subscription for the REAL AI newsletter. Also check out other articles on The Data Advocate under the Data/AI category.

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A Chilly Night at the First Inman Connect

It all began around a campfire 29 years ago: 50 real estate leaders came together in a redwood grove in Sonoma County, California, for the first Inman Connect. There was so much to talk about the impact on the real estate industry of this new thing called the commercial internet.

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Memory In Motion by Vanessa Saunders

MiM helps people in the early stages of Alzheimer’s (we call them Travelers) stay grounded in their routines, their identity, their dignity. It keeps family members connected—without spying, infantilizing, or shaming.

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If you want to catch a big fish, avoid small ponds — by Damian Eales

If as an industry, we took the same time and effort we dedicate to debating Clear Cooperation and instead directed it at influencing lawmakers to solve the genuine problem of housing supply – the communities we serve would be immeasurably better off – and so would we. It is time we shift the conversation – and fix what’s actually broken. 

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The Private Listing Studies

Private marketing probably does help when a home is unusual, expensive, and hard to price, and when the likely buyers are few and reachable through agents. Broad public exposure probably does help when the home is ordinary and there are many possible buyers, because competition is what drives the price up.

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Agency

How Office Exclusives Hurt Sellers, Buyers, and Agents

We already know sellers tend to price their homes on emotion, not logic. Logic is what we use to bring sellers back to reality.  It’s how we remind them that they are entitled to their own opinion, but they are not entitled to their own facts. The vast majority of sellers understand that buyers determine market value.

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