Brokerages & Business Models

Residential brokerage is being reshaped by changing transaction volumes, consumer expectations, technology, competition, consolidation, and new approaches to compensation and service.

This section explores how brokerage business models are evolving, including scale, consolidation, private listing strategies, competitive differentiation, compensation, and the changing economics of representing buyers and sellers.

The Language of Data Series Part 5 of 7

One habit will keep you oriented across all of these. For any feed, ask two questions. What may the recipient do with what arrives, that is the license. And is the output a listing being shown, or something new being made?

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WHO GETS THE LISTING DATA?  |  PLAIN LANGUAGE SERIES  |  PART 1 OF 5

…because the database is built cooperatively, someone has to decide who gets to use it, for what purposes, and at what price. For most of a century that question answered itself, because everyone at the table was a working broker making the same trade. That is no longer true, and the argument about what to do about it is now the biggest fight in the industry.

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