no one can predict the future exactly, but we know two things:
It is going to be different, andIt must be rooted in today’s world.
Peter Thiel – Founder of Paypal…from Book, Zero to One.
SWOT Analysis – Take some time to list:
Strengths (Internal to you or your organization) – Location, specialty, knowledge, experience…
Weaknesses ((Internal to you or your organization)
Opportunities (External to you or your organization)
Threats (External to you or your organization)
Strengths can also be Weaknesses, and Weaknesses can also be strengths
Opportunities can also be threats, and Threats can also be Opportunities