Santa Barbara Association of REALTORS® Partners with Point2 to Launch SBAOR.com

The Santa Barbara Association of REALTORS® joins a growing list of MLSs and Associations that have partnered with Point2 to offer their members and consumers a world-class Public Facing Website as an efficient, cost effective, easy-to-use solution to display and promote its member’s listings and directly monetize their listing data, becoming less dependent on third party aggregation sites.

Here’s the Press Release:


Santa Barbara Association of REALTORS® Partners with Point2 to Launch SBAOR.com

New website is home to most comprehensive Santa Barbara real estate information

SAN DIEGO (May 6, 2014) – The Santa Barbara Association of REALTORS® (SBAOR) introduced SBAOR.com today. The new website uses data from the Santa Barbara Multiple Listing Service (MLS) to display searchable property listings on a mobile-friendly platform. SBAOR.com was developed by Point2, an industry leader in online marketing and data management for real estate.

Website visitors can browse Santa Barbara homes for sale and rent, see property details by address and contact local real estate agents. Search options allow users to view active MLS listings by neighborhood, ZIP code and custom-drawn polygon, as well as criteria such as price range, property type, number of bedrooms and upcoming open houses.

Registered users gain access to near real-time updates, new listings, detailed property reports and additional functionalities. Registration is free.

“The Santa Barbara Association of REALTORS® has enjoyed partnering with Point2 to create a valuable real estate resource for our community that’s also an asset to our members,” commented Ed Fuller, president of SBAOR and broker-owner of San Roque Realty Inc. “SBAOR.com is the most accurate, mobile-friendly and consumer-friendly website for comprehensive Santa Barbara real estate information.”

Using best-in-class consumer interface and mapping technology supplied by Point2, SBAOR.com benefits association members by generating increased exposure for member listings and services. Listing agent contact information is prominently featured next to each property. A “Find a REALTOR®” tool at the top of each page helps buyers and sellers to get in touch with SBAOR brokers and agents.

“Point2’s MLS and Association Consumer Portal solution connects buyers and sellers to our members without lead diversion,” continued Fuller. “Whether you’re looking to buy a home, sell a property or speak with a REALTOR®, SBAOR.com is your Santa Barbara real estate authority.”

Supplementary features include SBAOR news updates and a guide to affiliate services, ranging from home inspection resources to area lenders.

“The leadership at the Santa Barbara Association of REALTORS® has always been ahead of the pack in understanding the value and importance of data and information,” said Point2 Industry Principal Saul Klein. “Point2 is excited to partner with SBAOR to deliver a real estate portal that is second to none to agents and consumers.”

About the Santa Barbara Association of REALTORS®
The Santa Barbara Association of REALTORS® (SBAOR) represents approximately 1,100 members from all real estate specialties including residential sales, commercial sales, development, property management and appraisals. SBAOR is dedicated to enhancing our members’ ability to conduct their real estate business by providing education, tools and resources. Visit SBAOR.com for more information. 

About Point2

Founded in 1996, Point2 provides online marketing solutions for real estate agents worldwide and real estate organizations in North America. Point2 also owns and operates the consumer real estate search portal, Point2 Homes. Point2 is a member of the Yardi® family of companies. For more information, visit Point2.com.


Media Contact: Saul Klein (858) 737-2703, SKlein@Point2.com

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