Several recent articles have focused on the increase use of the new Top-level Domains by brands, referred to as Dot Brands.
A multi-million dollar brand name that should be noted is the Dot REALTOR Top-Level Domain. Last month NAR made the switch to www.nar.realtor away from www.realtor.org Check it out.
Tony Kirsch, head of professional services at Neustar, in an article discussing the progress of Dot Brands, “2016: The Year That Was in .brands TLDs”, wrote:
“While some astonishing progress has been made in 2016, the .brand movement is by no means complete. I personally am thrilled to be heading into 2017 with such momentum behind us and I’m optimistic about the continued growth of the .brands space in the New Year.
Already this year we’ve been surprised by the creative approaches many brands have taken and we’re looking forward to seeing which companies will use 2017 to take .brands to places we haven’t considered before.
Perhaps 2017 will be the year in which mainstream advertising strategies adopt .brands as a unique, memorable call-to-action and the marketers of the world find significant value in creating more direct, meaningful customer relationships through smarter digital marketing.
With almost all .brands now added to the Internet, the game is on. Which brands will emerge as frontrunners and truly revolutionize the way we look at digital?
I don’t know the answer, but I sure am excited to find out.”
Some major launches noted were:
Google – consolidating news and updates from over 19 of Google’s corporate and product blogs, ‘The Keyword’ was launched at www.blog.google in October, joining the internet giant’s retail domain name sales play at www.domains.google
Canon – one of a handful of ‘full transitions’ to .brands, the company’s global site is now at www.global.canon , with the existing canon.com domain redirecting to this awesome new site.
As well as: Dell, Deloitte, Chanel, Microsoft, Audi, Cisco, Fage, Orange, Komatsu, Shell, Mini, Lidl, Linde, Bradesco, Hotmail, NTT, UOL, Pictet, Windows, Bloomberg, Sky, Fox, Emerck, Weir and BNP Paribas are just a handful of the other organizations with live .brand websites. http://www.circleid.com/posts/20161219_2016_the_year_that_was_in_brands_tlds/
According to another article “Brand Top-Level Domain and Brand Value” by Guiillaume Pahud,
“Brands are an asset and have a value for organizations, as they generate revenue: Customers are happy to pay a premium for a brand they love. They will show a preference and be loyal to a brand they trust.
Some brands have decided, in 2012, that their name should actually also become the global name for all of the digital assets, and registered their brand name as a Top-Level Domain. Google, for instance, located their new blog platform, where they post news and information, on the domain blog.google. That is a typical example of a branded top-level domain.”
Realtors can acquire their own Dot Realtor TLD by going online to www.claim.realtor — the first year is free. If ordering multiple domains or years, use the word discount as the promo code for a 10% saving.